人工智能广告领域的强强联合：Taboola与180.ai建立战略合作伙伴关

Taboola, the world’s largest discovery platform, announced a strategic partnership with 180.ai, a leading marketing technology company based in China. The partnership will enable Taboola and 180.ai to provide leading brands based in China with intelligent advertising and global marketing solutions.

全球最大的内容发现平台Taboola宣布与中国营销科技巨头“180数字技术”(180.ai)建立战略合作伙伴关系，并藉此共同为客户提供智能化广告投放及全球化品牌营销解决方案。

Taboola and 180.ai begin a strategic cooperation

Taboola与180.ai启动战略合作

Taboola and 180.ai will begin by exchanging platforms and sharing insights and media resources. Taboola will interface with 180.ai’s programmatic advertising platform, TDGo, which is highly significant for both advertising data volume and media coverage.

Taboola与180.ai正式签约后将首先互通平台、共享数据及媒介资源。Taboola将与180.ai旗下的程序化广告平台TDGo进行系统对接, 对于广告投放的数据量级和媒介覆盖而言，此举意义非凡。

Taboola has 16 offices and about 1,000 employees worldwide. Among them, the Israeli office is Taboola’s Global R&D Center, which has over 400 staff; New York is Taboola’s headquarters. In 2015, Taboola announced a multi-million dollar strategic investment partnership with Baidu. Taboola has partnered with more than 22,000 media outlets globally, including news, finance, technology and lifestyle publishers including world-renowned media such as MSN, Bloomberg, CNBC, and Business Insider; APAC-based publishers such as Yahoo Japan, Jiemian, Caixin, China Daily, and New York Times’ Chinese edition.

Taboola在全球拥有16个办事处和1000余名员工。其中以色列是Taboola的全球研发中心，拥有400多名员工;纽约是Taboola的全球总部。2015年，Taboola获得百度数百万美元战略投资。Taboola的全球合作媒体共有22000多家，涵盖新闻类、财经类、科技类和生活类，也囊括了众多全球知名的媒体，例如MSN、Bloomberg、CNBC、Business Insider;亚太地区的媒体包括雅虎日本、界面、财新、中国日报、纽约时报中文网等等。

In 2016, Taboola officially entered the Chinese market. In the past two years, Taboola has obtained a number of high-quality Chinese partners and assisted Chinese companies such as Toutiao, Da-jiang’s drones, and Alibaba in promoting themselves globally. The company has also worked with national premium publishers such as China Daily, Jiemian, and Caixin to build discovery/content-recommendation solutions for the Chinese market, and provided artificial intelligence advertising systems for national and global brands.

Taboola在2016年正式进军中国市场。在过去两年多的时间里，Taboola结交了一批优质的中国合作伙伴，帮助包括今日头条、大疆无人机、阿里巴巴等在内的中国企业在全球进行推广传播，并与中国日报、界面、财新等国内一流媒体建立合作，搭建发现和内容推荐平台，为国内外品牌提供全球化的人工智能广告投放体系。

180.ai is headquartered in Beijing. It has offices in Shanghai and Shenzhen, with nearly 500 employees, 180 R&D centers in Beijing headquarters, and a core team comprising dozens of world-leading AI technicians and scientists. Creativity and technology are two important areas unique to 180.ai. 180.ai has an experienced creative marketing team that creates integrated marketing solutions with mature overall marketing tools and rich media resources for clients. 180.ai also has an independent artificial intelligence research and development team. It is unique in the fields of big data analysis and intelligent marketing. It is committed to the integration of data, ideas, and scenarios, using big data to achieve accurate media delivery and superior creative integration, and providing global companies with digital marketing solutions. In recent years, 180.ai has cultivated a number of advertising marketing products based on AI technology, including the program delivery platform TDGo, the interactive incentive advertising platform TapWin, and the intelligent brain DataSpeak. The company serves well-known national and international brand clients such as Sharp, McDonald’s, Budweiser, Jingdong, Meituan, and Tencent.

180.ai总部位于北京，并在上海及深圳设有分公司，雇员近500名。研发中心设在北京总部，核心团队有数十位全球一流人工智能技术人才和科学家。创意和技术是180.ai特有的双重基因，一方面，180.ai拥有经验丰富的创意营销团队，以成熟的整体营销手段和丰富的媒介资源，为客户打造“一条龙”式营销解决方案;与此同时，180.ai还拥有独立的人工智能研发团队，在大数据分析和智能化营销领域独树一帜，致力于通过数据、创意和场景三者高度融合，以大数据实现精准媒介投放与绝佳的创意整合，为全球企业提供数字营销解决方案。180.ai近年来孵化出多款基于人工智能技术的广告营销产品，包括程序化投放平台TDGo、互动激励广告平台TapWin，智能大脑DataSpeak等，服务客户包括夏普、麦当劳、百威、京东、美团、腾讯等国内外知名品牌。

According to Taboola’s CEO and Founder Adam Singolda, “Based on our users’ past online reading habits, our algorithm determines the recommended content, including articles and videos. In this process, our algorithmic systems continue to learn deeply. And as they accumulate more user data, they also become smarter. 180.ai is unique in China’s market. We look forward to having our discovery platform bring more possibilities to Chinese customers through the 180.ai platform and using our massive user data to provide more efficient advertising solutions globally. We look forward to helping each other and developing together.”

Taboola创始人兼首席执行官Adam Singolda表示，“Taboola的算法根据用户在过去一定时间内的网络阅读习惯，决定向其推荐的内容，包括文章和视频。在这个过程中，我们的算法系统不断进行深度学习，在获得大量用户数据的同时，也变得越来越聪明。180.ai在中国营销技术领域独树一帜，期待我们的发现平台能够通过180.ai的平台为中国客户带来更多可能性，并利用我们海量的用户数据为全球广告客户提供更高效的服务。我们期待彼此助力，共同发展。”

180.ai’s founder and president Lei Shaodong believes that future marketing will involve an organic creative process that is completed by combining creative data and actual scenarios. “To achieve this, we use database screening calculations to find the precise populations. We also use data to gain insights into consumers; establish consumer visualization reports; analyze consumers, brands, and products; and propose corresponding creative solutions to drive data-driven creativity. Through data analysis, our creative marketing plan can be accurately delivered to the target population to realize the data enabling scenario. 180.ai’s various smart marketing technology products have brought great value to many national brands. Through combining the assets of the TDGo and Taboola platforms, we also hope to build a marketing channel across borders for both national and global advertisers. In the future, 180.ai looks forward to further cooperation with Taboola to provide intelligent and global advertising services for domestic and overseas customers.”

180.ai创始人兼总裁雷少东先生认为，未来营销是结合创意数据和真实场景的有机创造过程：“为此，我们用数据库筛选计算，找到精准人群，以数据洞悉人群，建立人群可视化报告;用大数据分析解构人群、品牌和产品，提出相应的创意方案，以数据驱动创意;在媒介投放上，通过数据分析将创意营销方案精准送达目标人群，实现数据赋能场景。180.ai的多款智能营销技术产品已经为国内众多品牌带来巨大价值。透过此次TDGo和Taboola的平台对接，我们也希望为国内外广告主共同构建跨越国界的营销通道。在未来，180.ai期待与Taboola进一步深度合作，为国内外客户提供智能化和全球化的广告服务。”

Big data globalization empowers precision marketing

大数据全球化赋能精准营销

In recent years, the rapid development of the Internet in China has laid a solid foundation for the development of AI. One of the most prominent advantages is the massive data. China is also a leader in the adoption of digital payments and in 2016 China’s mobile payments totalled US$9 trillion according to iResearch Consulting Group. The meteoric growth of China’s internet firms can be partly attributed to the number of people accessing the internet. Such a large amount of data also provides the basis for intelligent algorithms and multi-domain applications.

近年来，中国互联网的迅速发展为人工智能的开发打下了坚实基础。其中最突出的优势之一便是海量数据，据艾瑞咨询集团统计，2016年中国手机支付总额达到9万亿美元，成为电子支付行业的领头羊。中国互联网企业数量的飞速增长一部分来源于上网人数的增长。如此庞大的数据量级，也为智能算法和多领域应用提供了基础。

There is a natural chasm between users and content and between brands and users. The application of artificial intelligence technology in advertising has built the most effective bridge across these divides. Intelligent delivery and accurate marketing require massive amounts of data as the basis for calculation. Intelligent algorithms are the means to achieve the ultimate goal of meeting the brands’ needs to find users and the users’ needs to discover relevant content.

用户与内容之间，品牌与用户之间存在天然的鸿沟。人工智能技术在广告领域的应用在这些鸿沟之间搭建了最有效的桥梁。智能投放和精准营销需要海量数据作为运算基础，并以智能算法作为实现手段，从而达到满足品牌需求寻找用户、满足用户需求发现精准内容的最终目标。

As a company that also uses smart technology to drive marketing, Taboola is adept at recommending precise content for consumers using big data algorithms. The company continues to optimize this process during massive data and algorithm upgrades. 180.ai combines creative and technological capabilities and has used the creative solutions of its top domestic marketing team and the technological leadership of its independent R&D center to maximize advertisers’ ROI with its own programmatic platform.

Taboola作为同样以智能技术驱动营销的企业，擅长运用大数据算法为用户推荐精准内容，并在海量数据和算法升级中不断优化这一过程。180.ai兼具创意和技术的双重基因，凭借国内顶尖营销团队的创意方案及自主研发中心的技术领先优势，通过自有的程序化投放平台帮助广告主实现投资回报率的最大化。

In the international market, the development of the marketing technology (MarTech) field has gradually stabilized. In contrast, the Chinese market is still in a early stage. As a leading marketing technology company in China, 180.ai has already made a breakthrough in the field of artificial intelligence advertising. For Taboola, its decade long development has accumulated a large amount of global data and a wealth of technical capabilities in the discovery/recommendation space. Opening up the Chinese market is an important development goal. For 180.ai, developing global business is also one of its future development strategies.

在国际市场上，营销技术(MarTech)的发展已逐步趋稳。反观中国市场，该领域仍然是一片蓝海状态。180.ai作为国内领先的营销技术企业，已经在人工智能广告领域有了一定的突破。对Taboola而言，10多年来的发展在发现和推荐领域积累了大量的海外数据以及丰富的技术能力，开拓中国市场是其重要的发展目标。对180.ai而言，开拓海外业务也是其未来的发展战略之一。

In the current strategic cooperative foray by Taboola and 180.ai into the global market, the mutual interoperability of the two platforms has made a qualitative leap in the overall database level. The super-positioning of the distribution channels and the enhancement of the algorithm have also allowed the companies to deliver more extensive and accurate solutions. The common vision of the two companies is to use artificial intelligence technology as a driving force so that advertising can truly become an experience that delights consumers and maximizes brand value.

在此次Taboola与180.ai放眼全球市场的战略合作中，双方平台互通使整体数据库量级有了质的飞跃，投放渠道的叠加和算法的升级让品牌投放覆盖更广泛也更准确。双方共同的愿景是希望以人工智能技术作为驱动，让广告真正成为用户喜闻乐见，并能帮助品牌获得最大化价值的营销体验。

About TDGo

关于TDGo

TDGo is a programmatic advertising marketing platform under 180.ai. Through multi-platform multimedia docking, advanced artificial intelligence machine learning algorithms are used to provide brand parties with a series of intelligent services such as direct programmatic purchases from PDBs, crowd orientation, intelligent optimization delivery, intelligent dynamic creatives and marketing campaign management.

TDGo是180.ai旗下的程序化广告营销平台，通过多平台多媒体的对接，利用先进人工智能机器学习算法，为品牌方提供从PDB私有程序化直接购买、人群定向、智能优化投放、智能动态创意到营销活动管理等一系列智能服务。

About TapWin

关于TapWin点赢

TapWin is a 180.ai interactive incentive advertising platform. As a new form of interactive advertising, WinPoints uses big data and smart algorithms to enable real-time empowerment activities to accurately find potential customers and bring together many head and middle media quality resources to maximize advertising effectiveness.

TapWin点赢是180.ai旗下的互动激励广告平台。作为一种全新互动广告形式，点赢借助大数据、智能算法实时赋能活动投放，精准查找潜在客群，汇聚众多头部、中部媒体优质资源，以实现广告效果的最大化。

Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences. Partners include: USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel. A global company with local service touchpoints, Taboola is headquartered in New York City with offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, São Paulo, Mexico City, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo. Learn more atwww.taboola.com and follow @taboola on Twitter.

作为全球顶尖内容发现平台，Taboola每月在上万个高级媒体网站和移动运营商上向超过十亿独立用户推荐文章、博客、视频、产品和应用等，推荐次数超过4500亿。Taboola帮助媒体、品牌营销人员和广告主留存用户、变现流量、推介原生广告和视频以吸引高质量的受众。合作伙伴包括：USA TODAY、Huffington Post、MSN、Business Insider、The Independent、Welt, L’Express和The Weather Channel。Taboola是一家全球性的公司，其总部位于纽约，在洛杉矶、伦敦、特拉维夫、新德里、曼谷、圣保罗、墨西哥城、北京、上海、伊斯坦布尔、首尔、悉尼和东京设有办事处。欲了解更多信息，请点击 “Taboola官方网站”或关注Taboola官方微博微信。